In today’s competitive media landscape, knowing your business isn’t enough...you need to know how to talk about it. Whether you're being interviewed on a podcast or traditional media, representing your brand on stage or creating content for social media, the way you communicate can make or break your success.
Are you ready to command the room, own your narrative and make every media opportunity unforgettable?
This two-day interactive training intensive is designed to transform how you show up, speak and connect. Over two days, you’ll learn how to find your authentic voice, sharpen your interview skills and craft talking points that leave a lasting impression.
January 30 & 31, 2025
10:00 AM - 2:00 PM EST
Virtual Group Coaching Program
Why You Need This Training
Your Story Sells: People connect with people, not just products. You’ll learn to tell your story in a way that turns audiences into customers, fans and partners.
Your ability to tell a story authentically and effectively can:
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Open doors to media opportunities and brand visibility.
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Establish trust and authority with your audience.
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Differentiate your brand in a crowded marketplace.
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Foster deeper connections that convert.
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Build a strong following and drive audience engagement.
The best part? These skills aren’t reserved for polished public speakers—they’re accessible to anyone with the right tools and training.
Who This Training Is For
If you are an entrepreneur or small business owner who:
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Wants to refine your message, create authentic connections and elevate your personal and brand narrative.
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Struggles to articulate the value of your business in a way that connects with your target audience.
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Hesitates to share your story because you doubt your storytelling ability or are afraid people won’t connect with it.
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Has missed opportunities because you weren’t prepared to share your story.
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Wants to feel more confident and authentic in high-pressure speaking situations.
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Is ready to become the spokesperson your business needs to grow.
Program Schedule
DAY 1: UNEARTH YOUR AUTHENTIC VOICE
January 30th
10 AM - 2 PM EST
Day 1 of this training, led by communication expert and speaker coach, Shannon Malkin Daniels, is designed to help you tap into your authentic voice and share it with confidence. You’ll:
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Unearth what makes your voice uniquely yours and align it with your core message.
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Curate and tell stories that reflect who you are while connecting deeply with your audience.
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Build the confidence to step onto any stage - whether it’s a podcast, panel or digital platform.
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Speak naturally and with impact, no matter the format or audience size.
DAY 2: CRAFT TALKING POINTS THAT STICK
January 31st
10 AM - 2 PM EST
Day 2 is led by a seasoned comedian and storytelling consultant, Jenn Lederer, who has worked with entrepreneurs across industries to refine their narratives. You’ll master:
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The art of storytelling to engage and inspire your audience.
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How to pinpoint your most impactful and memorable talking points.
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Strategies for turning dry data into compelling soundbites.
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Techniques for navigating interviews with confidence, clarity, and humor.
What to Expect
Get ready to roll up your sleeves and do the work. This is a hands-on workshop experience, not a lecture series. You’ll walk away with the tools and strategies you need to be successful in any media format, including storytelling experience and tangible work product you can implement immediately in your business. So come ready to share your voice and build your confidence in a safe and supportive group environment.
Why This Training Works
Unlike generic speaking courses, this intensive is tailored specifically for entrepreneurs and business owners. You’ll walk away with:
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Personalized feedback from experts who understand the entrepreneurial mindset (we’ve been there, done that).
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A clearer understanding of how to present your business authentically and powerfully.
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A stronger, more confident voice that represents your authentic self.
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Memorable talking points and a toolkit to navigate interviews with poise.
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The ability to connect deeply with your audience and turn every media moment into an opportunity.
Meet the Facilitators
Jenn Lederer
Jenn is an NYC based award-winning comedian and keynote speaker. Her work has been featured by SiriusXM, Forbes.com, The Huffington Post, Inspiring Lives Magazine, on stages at YALE, Twitter and Google Headquarters in NYC and comedy clubs throughout New York City and Europe. Performing all over the country, internationally and virtually, too! Jenn emcees and leads workshops and keynotes helping audiences learn how to answer the one question everyone hates (but can’t avoid) “What do you do?” using the “comedian’s formula” for educating, connecting and amusing your audience. Jenn’s experience spans 15+ years and at least 8 different avenues in the creative industry that include earning a BA in Dance from Point Park University, co-writing an off-off-Broadway musical, co-writing an album, owning and running a Talent Management company representing actors for film, TV and theater, Motivational Speaking, Business Coaching and now comedy. Stay tuned for what’s next!
Shannon Malkin Daniels
Shannon Malkin Daniels is a Public Speaking & Authenticity Coach who’s passionate about helping business owners and professionals find their true voice and share their stories with confidence. She knows firsthand the struggle of being in environments that push you to conform—having grown up in highly-regulated corporate settings where she was conditioned to speak, dress and act in a certain way. But when she transitioned to entrepreneurship, Shannon realized that despite her polished presentation skills, something was missing. She wasn’t making genuine connections. It wasn’t until Shannon fully embraced her authentic self—quirks, unique perspective, and all—that she started building those deep, meaningful connections. Inspired by this transformation, she founded SPEAC Success to help others do the same. Her mission? To empower people to communicate with heart, create real connections and lead with authenticity. With over a decade of coaching experience, Shannon also works with organizations to develop their employees' communication skills, fostering a culture where authenticity thrives. As a professional speaker and TEDx speaker, she brings a wealth of knowledge to her work, drawing from her time teaching at Columbia and Iona Universities and her master’s degree in interpersonal communication from the University of Central Florida.
Step Into Your Spotlight!
Don’t let uncertainty or fear hold you back from opportunities to grow your business and brand.
Your voice is your power. Let’s make sure it’s heard the way it deserves to be. This 2-day intensive is your chance to transform how you share your story and ensure you’re remembered for all the right reasons.
Seats are limited to ensure personalized attention. Reserve yours today!